We trace food back to the origin – the true origin.
Measure, analyze, and improve your food supply chain.
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Measure. Analyze.
Our farm data analytics platform allows you to tap into useful farm data and gather deep insights on the true origin of your product.
Efficiency
A full picture of a previously obscured supply chain allows you to remove blockage points and create the ideal flow of product from beginning to end.
- Reduce waste
- Optimize inventory management
Consumer Facing Capabilities
Consumers crave knowledge and connection to the origin of their food. FarmTrace enables you to give them both.
- Gather deep ingredient insights
- Uphold brand promises
- Create a direct link between farmer and consumer
- Facilitate local-for-local strategy
Risk Mitigation
A massive recall can be detrimental to a food company. A full path of traceability, along with holistic measurements and analysis at the source, can help you identify the origin of a problem and stem damage in a product crisis.
- Avoid huge recalls
- Lower insurance costs
- Reduce liability
- Maintain brand reputation
Quality Assurance
The product guarantees customers care most about occur at a product's origin. With a full view of a product at its beginning stages, you can provide the quality assurance your customers demand.
- Track antibiotic and hormone usage
- Trace chemical residue levels
- Ensure highest quality
Sustainability
The first step in achieving sustainability is accurate knowledge. With a full view of your supply chain, this starting point is taken care of.
- Meet company emission targets
- Add value at the consumer level
Why Farm
Analytics Matter
If you can measure, you can solve.
The most significant challenges facing the food industry are caused by a lack of data-driven knowledge. Shipping routes remain insufficient. Information demanded by consumers remains unavailable. An unknown disease origin forces the recall of an entire inventory.
With a clear understanding of every step of your supply chain, there’s no problem you can’t tackle.
0 %
of consumers say they are more likely to be loyal to a food brand that provides in depth product information
0 %
of consumers say they're willing to pay 5% or more for products with in-depth product information
Beyond the barcode
Most problems in the food industries arise before a barcode is put on a package. We track back past the barcode to give you deeper insights into a product’s full journey.
Our Technology
Our legacy
The FarmTrace team has a storied history across the food and agriculture sector. Some of the companies we've worked with in the past include...
