
Our Story
The FarmTrace
Leadership Team

Chris van den Berg
FOUNDER & CEO
Chris is a top global expert on food supply chains, technology and agriculture. Raised on a dairy farm in the Netherlands, Chris built a career in food processing technology, feed ingredient sales, and business development management, before founding two successful ag-tech companies in Europe and Asia, including the world’s first SaaS platform for cattle trading.

Kelby Kleinsasser
COO
A serial entrepreneur, technology expert, and investor, Kelby has started and led multiple successful businesses both inside and outside of the ag technology industry. Most recently, since its launch in 2014, Kelby served on the management team at FBN, helping to lead the company’s unprecedented farmer technology adoption and revenue growth in the production agriculture sector.

Kim Connors
CFO
As a CFO, Kim has overseen several technology and SaaS companies they grew from seed stage ventures, to billion dollar-market leaders. He holds an MBA from the University of Southern California and is a certified public accountant.

Danny Turkovich
Head of Product
Danny was previously at Farmers Business Network for six years, where he was a member of the founding team and also head of product. He grew up on a farm in California and has previously operated his own agrofood businesses.
US Headquarters
17875 Von Karman Ave STE 150&250 • Irvine, CA 92614
United States of America
European Headquarters
HEINZ MOORMANNSTRAAT 4, 5831 AW Boxmeer, NETHERLANDS