Chris van den Berg
FOUNDER & CEO
Chris is a top global expert on food supply chains, technology and agriculture. Raised on a dairy farm in the Netherlands, Chris built a career in food processing technology, feed ingredient sales, and business development management, before founding two successful ag-tech companies in Europe and Asia, including the world’s first SaaS platform for cattle trading.
Jan has more than 20 years experience building teams, organizational structures, process, and technology on a global scale. He has held several C-level executive positions, in the US and Netherlands, including most recently as COO & CTO of WCC Group.
With decades of experience in as an executive in multiple C-level roles across agri-food-tech, Pieter brings veteran financial leadership to the FarmTrace team.
Head of Product
Danny was previously at Farmers Business Network for six years, where he was a member of the founding team and also head of product. He grew up on a farm in California and has previously operated his own agrofood businesses.
VP of engineering
Michiel brings senior-level experience in a range of software roles, including his most recent position as Head of Engineering at cybersecurity firm, Irdeto. Michiel also has backgrounds in electrical engineering and cloud computing, as well as expertise in scaling digital solutions.
SENIOR VICE PRESIDENT OF ENGINEERING
Passionate about engineering and a true entrepreneur at heart, Johan has built companies and introduced technologies that are now widely used by farmers and various other businesses in the agrofood value chain.
MANAGING DIRECTOR OF EU OPERATIONS
Jannie brings senior leadership experience to FarmTrace from her time across the tech industry. Having served previously as CIO of MN Services, as well in various top roles at Oracle, Jannie is an expert in informational tech and international B2B growth.
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United States of America
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