Chris van den Berg
FOUNDER & CEO
Chris is a top global expert on food supply chains, technology and agriculture. Raised on a dairy farm in the Netherlands, Chris built a career in food processing technology, feed ingredient sales, and business development management, before founding two successful ag-tech companies in Europe and Asia, including the world’s first SaaS platform for cattle trading.
A serial entrepreneur, technology expert, and investor, Kelby has started and led multiple successful businesses both inside and outside of the ag technology industry. Most recently, since its launch in 2014, Kelby served on the management team at FBN, helping to lead the company’s unprecedented farmer technology adoption and revenue growth in the production agriculture sector.
As a CFO, Kim has overseen several technology and SaaS companies they grew from seed stage ventures, to billion dollar-market leaders. He holds an MBA from the University of Southern California and is a certified public accountant.
Head of Product
Danny was previously at Farmers Business Network for six years, where he was a member of the founding team and also head of product. He grew up on a farm in California and has previously operated his own agrofood businesses.
Senior Vice President of Engineering
Passionate about engineering and a true entrepreneur at heart, Johan has built companies and introduced technologies that are now widely used by farmers and various other businesses in the agrofood value chain.
Managing Director of EU Operations
Jannie brings senior leadership experience to FarmTrace from her time across the tech industry. Having served previously as CIO of MN Services, as well in various top roles at Oracle, Jannie is an expert in informational tech and international B2B growth.
VP of Engineering
Michiel brings senior-level experience in a range of software roles, including his most recent position as Head of Engineering at cybersecurity firm, Irdeto. Michiel also has backgrounds in electrical engineering and cloud computing, as well as expertise in scaling digital solutions.
17875 Von Karman Ave STE 150&250 • Irvine, CA 92614
United States of America
HEINZ MOORMANNSTRAAT 4, 5831 AW Boxmeer, NETHERLANDS