Our Story

FarmTrace is the first company with a robust solution to gather,
measure, and analyze farm data for use in the food supply chain. We seek to empower food processors, distributors, and retailers with the ability to optimize their logistics and give consumers the insights they demand.



Our team was formed when the best in food data analytics came together with senior supply chain experts. Our leadership was the first to integrate farm data on a continental scale, pooling and publishing the first European cattle trading platform in 2013. We’re now on a mission to apply our next generation software to multiple food categories - completing the final gap in the food supply chain and enabling full supply chain analytics.

Chris van den Berg


Chris is a top global expert on food supply chains and agriculture. Raised on a dairy farm in the Netherlands, Chris built a career in business management before founding two successful ag-tech companies, including the world’s first SaaS platform for cattle trading.

Austin Padgett

VP of Business Development

Originally from a farm in upstate New York, Austin previously managed the key account of East West Seed, which serves 18 million farmers globally. Austin has further studied at City University of Hong Kong, the Sorbonne in Paris, and SUNY Geneseo.

Chris Allison

VP of Strategy

Chris started his marketing career in NYC before moving to LA and training as a 3D Artist at Dreamworks Animation. He’s since directed multiple TV commercials and created marketing content for over a dozen startups. He is an alumni of Columbia University.

Investors and Advisors

Joe Pianelli

A storied entrepreneur with a multi-industry background, Joseph Pianelli currently leads Stage 1 Ventures and sits on the board of several successful ag-tech businesses.

Prince Pieter Christiaan van Oranje Nassau

A member of the Dutch Royal Family, Prince Pieter-Christiaan is Chairman of the EMG Group advisory board, specializing in sustainability and social responsibility.

Anthony Padgett

Founder & Former CEO of VoloAgri, Anthony Padgett is a senior ag-tech expert. He’s served as a senior director and executive at Monsanto and has established agriculture companies on four continents.

Robert Dowdell

A groundbreaking entrepreneur with many successful exits, Robert Dowdell has served as an executive and board member for nearly 20 successful tech and data analytics companies with focuses across multiple industries.

Our legacy

Our team has a storied history across the food and agriculture sector. Some of the companies we've worked with in the past include...

Corporate Headquarters

17875 Von Karman Ave STE 150&250 • Irvine, CA 92614 • United States of America

Europe Offices

Daalwijkdreef 47 1103 AD • Amsterdam, The Netherlands