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The latest on FarmTrace and the food and agriculture industry as a whole.

Why You Should Care About Soil Health

When most people think of conscientious farm practices, they often think of organic-like practices – pesticide and fertilizer usage, animal welfare, natural genetics. They also think of […]

Six Generation Z Food Trends

Everyone likes to talk about millennial’s consumer trends: what they’re buying, how they’re buying it, and what they’re doing next. But within the world consumer economy, millennials […]

GLOBAL PANDEMIC AND THE FRAGILE FOOD SUPPLY CHAIN

CORONAVIRUS SHOWED US THE WEAKNESS OF OUR SUPPLY CHAIN. WILL IT BE ENOUGH TO ACT?

Regaining Consumer Trust

How do we start regaining consumer trust? Over thepast decade, we have witnessed an increased focus on health and sustainability across the food industry. However, along with […]

Blockchain in the 2020 Food Supply Chain

Year of Boom or Year to Bust?

It seems like just yesterday that blockchain was all anyone was talking about. Cryptocurrency was the new money. Internet of things was going to change our day-to-day lives. And to those of us in the food supply chain, a revolution in record-keeping seemed just around the corner.