The current food value chain has numerous hidden inefficiencies. Demands often don’t match supplies. Bottlenecks produce waste. Communication between individual actors is often slow and fragmented.
Barcodes are helpful along some segments of the value chain, but often fail to reach all the way back to the farm, inhibiting a complete picture and unified effort across all steps.
However, with a clear view of a product’s entire journey, bottlenecks can be identified and resolved. As a result, the value chain becomes more streamlined and efficient.
FarmTrace enables this communication and unification. Our technology connects you to information that can help eliminate inefficiencies in the value chain.