FarmTrace and UNIFORM-Agri announce strategic partnership and new home for RUMA software customers

Boxmeer, The Netherlands, 16 February 2023 – FarmTrace, the independent farm data and analytics platform, and UNIFORM-Agri, a global leader in herd management software, today announced a strategic partnership to enable both platforms to connect to more farm data.

The partnership includes the transfer of ownership of the RUMA (rundvee/cattle management) software to UNIFORM-Agri. RUMA software had become part of FarmTrace through the acquisition of VSM Automatisering BV in 2020.

“We are thrilled to welcome RUMA software customers to UNIFORM-Agri”, said Harm-Jan van der Beek, CEO of UNIFORM-Agri. “The RUMA software customers and users alike will benefit from our know-how and service in herd management software in the future.”

The partnership is in line with FarmTrace’s strategy to grow its platform and expand its services to a wider audience. “Partnering with UNIFORM-Agri empowers us to connect faster to more farms and bring that data into our platform”, said Chris van den Berg, Founder and CEO of FarmTrace. “With this partnership more customers can immediately benefit from our technology to make their food value chain more transparent.”

FarmTrace will inform all RUMA software customers in more detail about the change of ownership.

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Philip Hendrickx

Harm-Jan van der Beek

About FarmTrace

FarmTrace unlocks data insights within the animal farming industry through its independent animal farming data & analytics platform. By connecting to a wide range of on-farm data sources and utilizing advanced analytics, FarmTrace empowers businesses in the AgTech industry to track key metrics related to animal well-being, health, and production. Through data-driven insights, FarmTrace enables farmers and all stakeholders in the ecosystem to optimize practices, improve efficiency, and contribute to a more sustainable future for the animal farming industry.

About UNIFORM-Agri

UNIFORM-Agri is an international company that develops, sells and supports management systems for dairy farmers and their consultants all over the world. Specialized in recording and managing dairy farm data, UNIFORM-Agri has developed close working relationships with the leading milking parlour manufacturers, milk recording companies and other industry partners worldwide.