Privacy Policy

This Privacy Policy document contains types of information that is collected and recorded by us and how we use it.

FarmBX operates the website, which provides the SERVICE. This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the website.

If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at, unless otherwise defined in this Privacy Policy.

Information Collection and Use

For a better experience while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and postal address. The information that we collect will be used to contact or identify you.

Log Data

We want to inform you that whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s Internet Protocol (IP) address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.


Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.

Our website uses these cookies to collection information and to improve our Service. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analyzing how our Service is used.
  • We want to inform our Service users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. Links to

Other Sites

Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Farm Connection process

FarmTrace offers a service – Farm Connection – by which Farm data is collected from individual Farms with consent of the Farm Contact. The Farm Contact is defined as the person who has the power to provide consent on behalf of the Farm.

The collected data is standardized in the FarmTrace Platform and made available to Customers via the FarmTrace API. Only Customers to whom the Farm Contact has given consent may access that Farm’s data.

FarmTrace Connect

FarmTrace Connect is the name of the application used by FarmTrace to connect to the systems of a Farm. Those systems include milking robots, milking parlors, farm management software, laboratory analysis, animal registration, milk recording and feed calculation.

Personal data processing

The personal data listed below is collected and processed during the Farm Connection process, and throughout the period during which the Farm remains connected to the FarmTrace Platform.

  • Full name
  • Telephone number
  • Email
  • Address (street name and number, city, postcode, region and country)
  • Credentials (username and password)
  • IP address

This data originates from:

  • The Customer, who provides FarmTrace with information about the farms they want to connect to
  • The input of the Farm contact as they fill in the Farm Connection questionnaire
  • 3rd party contacts and suppliers of the farm, as input in the systems of the farmer

Business data processing

The business-sensitive business data collected and processed by FarmTrace while the Farm is connected to the Platform, includes:

  • Company name
  • Government registration number for farm location and herd
  • Netherlands: UBN and KVK
  • Germany: Betriebsnummer and Handelsregisternummer
  • Spain: REGA, CIF and NIF
  • Ear tag or other animal identifier
  • Animal genetic data
  • Pedigree information
  • Sperm batch number
  • Medicine batch number
  • Invoicing data, including VAT numbers
  • Payment data

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.